Social Media Marketing 101: How to Pick the Right Platforms for Your Business
- SCMG
- Jan 30
- 1 min read

Facebook, Instagram, LinkedIn, TikTok—where should your business focus its energy? Choosing the right social media platforms can make or break your marketing efforts.
The key is understanding your target audience. If you’re targeting professionals, LinkedIn might be your go-to. For a younger, trend-driven audience, TikTok and Instagram reign supreme. Each platform has its strengths, and knowing where your audience spends their time is critical.
SCMG helps businesses identify the right platforms and create tailored strategies for each one. Don’t waste time on the wrong channels—partner with us to reach your audience where it matters most.