CASE STUDY: Mayhem After Work – Unlocking $85K+ in Weekday Profit
- SCMG
- Feb 6
- 2 min read
The Challenge: Weak Weekday Revenue
While weekends consistently drove over $50,000+ per day, weekday sales at $8,000-$12,000 per day were significantly underperforming.Even during March Madness, where major games spiked revenue to $30,000+ per day, opportunities were missed because promotions were not leveraged properly.
Key Problem Areas:
Underutilized Weekday Traffic: Large revenue gaps vs. weekends.
Missed High-Margin Upsells: No structured approach to boosting per-customer spend.
Labor Costs a Concern: Any new strategy needed to be profitable without increasing staffing costs.
The Solution: A Simple, High-Margin, Low-Cost Upsell Strategy
To capitalize on weekday opportunities, we introduced Mayhem After Work, a bar-driven promo designed to maximize spend per guest with minimal labor costs.
🚀 Offer Structure:
$12.95 per person
Includes: One 16oz beer (Upgrade to 25oz for +$3)
Choice of one snack (Mozzarella Sticks, Pretzels & Cheese, or Nachos) (LOW COGs)
$5 Add-On for extra beer or snack
💡 Key Upsell Mechanism: The 25oz Beer Upgrade encouraged customers to spend more without requiring additional promotions or discounts.
The Financial Impact: Real Revenue Growth
The strategy was tested over a 6-week period, based on an average of 398 guests per weekday.
Scenario | NEW: Total Revenue (6 Weeks) | NEW: Total Profit After Labor (6 Weeks) | YEAR PRIOR: Total Profit After Labor (6 Weeks) |
No Upsells | $123,698.40 | $92,773.80 | $70,527 (F&B ONLY) |
🔥 Profit Growth: +$22,246 in 6 Weeks Without Extra Ad Spend!
Why This Worked (and Why It’s Worth It for Any Venue)
✅ Weekday Growth Without Increasing Labor Costs – Beer has high margins and requires minimal staff effort.
✅ No Marketing Budget Increase Needed – Profits were boosted without extra ad spend.
✅ Simple, Scalable & Repeatable – The easy-to-sell offer removes decision fatigue and can be applied to any bar or restaurant.
✅ Upsells Drove Additional Revenue Per Customer – Even a 25% upsell rate significantly increased the average spend per guest.
We don’t over complicate things.
We simplify marketing, you grow your business.
What This Means for Your Business
If your venue is leaving weekday revenue on the table, we can help you implement a tailored strategy that increases per-customer spend without adding marketing costs.
Interested in how we can support your business.
📞 Let’s Talk: 804-613-0676